In 1987, Claudio Antonioli launched his first retail project in Milan in Piazza Lima, which soon became a reference point for a select and knowledgeable clientele.
In January of 2003, the shop moved to Via P. Paoli 1, formerly home to one of the first silent cinemas in Milan in the 1920s. Storage Associati was the first architecture studio entrusted with the remodeling of the new space, combining contemporary aesthetics of the furnishings with the original historical elements of the structure. In 2009, Vincenzo De Cottis designed an extension of the store, and in 2019 the architecture studio Casper Mueller Kneer added an entirely new space.
Lugano and Ibiza eventually followed suit to include a total of 7 retail doors, as well as one of Italy’s leading digital platforms, Antonioli.eu
BRAND LIST
Antonioli is a world-renowned retailer and one of the Italian leaders in high-fashion retail, primarily known for being a pioneer in introducing new trends and brands to the Italian and, later on, worldwide market. Antonioli has always contributed to the growth and consolidation of the international fashion landscape. We provide an avant-garde selection of over 200 luxury brands dedicated to a fashion-conscious clientele
6397 / 44 LABEL GROUP / ACNE STUDIOS / AEYDE / AGOLDE / ALAÏA / ALAN CROCETTI / ALEXANDER DI GENOVA / AMINA MUADDI / AMIRI / ANDREA YA AQOV / ANGOSTURA / ANN DEMEULEMEESTER / ARMANI / ASICS / AUTRY / BALENCIAGA / BIRKENSTOCK 1774 / BRYAN JIMENEZ / BURBERRY / BURRITO / C.P. COMPANY / CANADA GOOSE / CARHARTT WIP / CDGCDG / CELINE / CHLOÉ / COMME DES GARCONS / COMME DES GARCONS HOMME / COMME DES GARCONS HOMME PLUS / COMME DES GARCONS PLAY / COMME DES GARCONS SHIRT / COMME DES GARCONS WALLET / COPERNI / COURREGES / CRAIG GREEN / CULTURA / DEMON / DESTIN / DILARA FINDIKOGLU / DIOR HOMME / DR MARTENS / EMANUELE BICOCCHI / EMPORIO ARMANI / ENFANTS RICHES DÉPRIMÉS / ERL / FEAR OF GOD / FENDI / FORME D'EXPRESSION / GALLERY DEPT. / GH BASS / GIORGIO BRATO / GIVENCHY / GOLDWIN / GUCCI / GUIDI / HED MAYNER / HERNO / HOKA ONE ONE / HUMAN MADE / JACQUES MARIE MAGE / JAMES PERSE / JIL SANDER / JUNYA WATANABE / KAPITAL / KHAITE / KNWLS / KUNDO / LAMINAR / LANEUS / LARDINI / LE MONDE BERYL / LEMAIRE / LITKOVSKA / LOEWE / LUAR / LUCAS BAEUR / MAGDA BUTRYM / MAHARISHI / MAISON MARGIELA / MAISON MIHARA YASUHIRO / MANOLO BLAHNIK / MARKING DISTANCE / MARNI / MARTINE ROSE / MASSIMO OSTI / MASTERCRAFT UNION / MASTERMIND WORLD / MAX MARA / MCQUEEN / MIISTA / MIU MIU / MM6 MAISON MARGIELA / MONOT / MOON BOOT / MUDI / MYTHINKS / NENSI DOJAKA / NEW BALANCE / NIKE / NOIR KEI NINOMIYA / NVL GARDE / OFF-WHITE / ON RUNNING / OUR LEGACY / PALY HOLLYWOOD / PANCONESI / PARABOOT / PETAR PETROV / POLO RALPH LAUREN / PORT TANGER / PRADA / PREMIATA / PUMA / RECREATIVE SUN / REPRESENT / RHUDE / RICK OWENS / RICK OWENS DRKSHDW / ROADLESS / S MAX MARA / S.S.DALEY / SACAI / SAINT LAURENT / SALOMON / SECOND LAYER / SIA ARNIKA / SIMONE ROCHA / SIMUERO / SONG FOR THE MUTE / SONORA / SSHEENA / SSSTEIN / STOCKHOLM SURFBOARD CLUB / STONE ISLAND / STUDIO NICHOLSON / SUNFLOWER / SUOT STUDIO / TAIGA TAKAHASHI / THE ATTICO / THE GARMENT / THE ROW / THOM BROWNE / THOM KROM / TIMBERLAND / TOM FORD / TOTEME / TRC / UGG / UMA WANG / UNDERCOVER / VALEXTRA / VALENTINO / VERSACE / VIVIENNE WESTWOOD / WHITESAND / WILLY CHAVARRIA / Y-3 / YEHUAFAN / YOHJI YAMAMOTO / ZIGGY CHEN
MILANO
Via P.Paoli 1-4
530sqm
Antonioli Milano represents our flagship store and a unique destination in terms of luxury, contemporary, and avant-garde selection. It has become a reference point and an objective point of encounter, not just for the tourists who normally walk around Milan and for the locals, but also for opinion leaders in fashion. Opened in January of 2015, Inner was born to satisfy the need for a space that could host the most sought-after streetwear brands. As the dominant facet of 21st-century fashion, streetwear has come to define and be defined by the fervor with which it is coveted by adoring fans and cunning resellers all over the world. It is a single red thread that extends through youth culture in nearly every major city worldwide.
SHOP IN SHOP
Via P.Paoli 1-4
The new retail concept is now permanently open at Milan’s Antonioli boutique, featuring a 60sqm dedicated shop-in-shop.
Curated by Storage Associati in collaboration with creative director Stefano Gallici, the design reflects Ann Demeulemeester’s signature aesthetic. A refined black-and-white palette, black oak wood, oxidized zinc accents, and black linen fabrics create a minimalist yet elegant atmosphere, blending heritage with modern design through antique flooring and custom furniture.
LUGANO
Via Nassa, 29
1000sqm
First opened in 1982 by the Antonioli family, Antonioli Lugano is the first of a long and successful series of multi-brand stores. In 2001, Claudio Antonioli and Laura Luisa-Conte took over the management of the boutique. In 2013, Antonioli Lugano opened the Man store, always in keeping with the spirit and iconic avant-garde style.
Then, 2017 was the year that saw the creation of the “Light Room” - a minimalist yet versatile space that showcases the latest trends designed by young and emerging designers and in 2019, “Light’s” sneaker shop opened making Antonioli purveyors of the most powerful and exclusive collaborations in sneakers fashion.
IBIZA HANGAR
Carrer de Cas Dominguets 17c, Ibiza
315sqm
In the year 2016, Antonioli expanded outside of Italy, landing on the island of Ibiza. In the evocative Art District, in the industrial area behind Pacha, a giant warehouse was converted by Claudio Antonioli into a beautiful and huge shop and in an exhibition, space called Hangar 8289, were art and music blend perfectly. It feels like stepping into a futuristic gallery. Storage Associati architecture studio once again signed the project.
IBIZA GALLERY
Playa d’en Bossa 10, San Jordi, Salinas, Ibiza
270sqm
In 2025, Antonioli strengthens its bond with Ibiza with the opening of a second boutique inside Ibiza Gallery, in the heart of Playa d’en Bossa. Designed by Storage Milano, the space blends Antonioli’s industrial aesthetic with the island’s natural energy, creating a dialogue between fashion, art, and culture. More than a boutique, it becomes a destination for discovery, hosting exclusive collections, limited editions, and a curated program of international events.
Antonioli Studio is a recurring format that has now become a mandatory appointment for elevated brand experiences. Originating from a need to establish a stimulating and rewarding event for the community that has built up around the retailer, it brings together some of the biggest players in the fashion system as well as young up and coming designers, with each event being an experience all to its own.
