44 Label Group is a fashion brand that embodies effortless metropolitan style, driven by a deep sense of community and belonging that transcends gender boundaries. Born from a long-standing collaboration with techno DJ Max Kobosil, the brand merges the raw energy of underground electronic music with contemporary fashion culture.

Now expanding beyond its origins, 44 Label Group is evolving into a 360° creative platform, a collaborative hub where artists, influencers, and cultural innovators from diverse realms can launch and express their creative ideas. Among its collaborators, 44 Label Group has worked with the likes of Betsy Johnson and Marc Goehring on styling, and photographers such as Vitali Gelwich, Raphael Bliss, Sven Marquardt, and Simone Galbusera. The brand has also penetrated the high-fashion circle, connecting with influential figures like Anyma, Vittoria Ceretti, Mona Tougaard, and Georgia Palmer — further cementing its presence across fashion and lifestyle media throughout Europe, Asia, and the U.S.

Go to website

SS26

FW25

SS25

FW24 DYING SUN

SS24 ON TOUR

SS24 Fashion Show during Milan Fashion Week

Spring/Summer 24 - Fashion Show, Milano Fashion Week

44 LABEL GROUP GIGS

44 Label Group Takeover @ Cocoricò, Riccione

COMMUNITY

The brand has built a strong and dedicated community, resulting in an extremely loyal following.

Rave kids, music lovers, the younger generation, fashion enthusiasts, influencers, and established artists across multiple genres all connect with the brand’s authenticity, which is reflected in every look. Brand awareness continues to grow rapidly on a global scale.

It has become a go-to label for internationally renowned DJs, producers, and performers.

299901538_106651858832050_8928719770423551869_n (1).jpg